Did you get your invitation to ChambersConnect?

There has a been a lot of chatter among us legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect. This past week, lawyers flooded our inboxes

Share
What Steinbrenner Can Teach Law Firms About Marketing Budgets

  In 2007, George Steinbrenner, the legendary New York Yankees’ owner, re-signed Roger Clemens, who was near the end of his distinguished, albeit controversial, career, with a precedent setting $28

Share
Take one simple step to differentiate your law firm marketing

Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law firms have begun

Share
Your email address may be sabotaging your business prospects

People do business with people they know, like and trust. You can’t afford to be anonymous! Hiding behind an info@yourdomain.com email address is a total non-starter—a black hole. Using this impersonal

Share
What is marketing and business development?

Unlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The map includes three

Share
Repurpose your presentation for publishing on SlideShare

SlideShare.net (a LinkedIn partner) makes it really easy to double down on that live presentation or webinar slide deck that you spent hours developing. In some cases, it will take

Share
Five strategies for content marketing in the law firm

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. ~BILL GATES, January 3, 1996. Content—news, information, entertainment—is finally

Share
How general counsel evaluates law firms

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million;

Share
The social media debate for law firms

Social Media: It’s debatable. The debate over whether or not law firms and lawyers should use social media is over—thank you very much. In fact, gains in adoption of the

Share
Everyone has a brand: Ignore it at your own peril

Branding Yourself Online By Jayne Navarre and David Freeman First published by Law Practice Magazine,  January 2009 The art of being top of mind with your target market boils down

Share