True or False?

No marketing tactic can compete with content that helps others advance their business interests.

If True, then the majority of the information you produce for marketing purposes cannot be about your firm. Rather, you must provide content that addresses the needs and interests of others.

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Strategic

A digital strategy is multifaceted, but the foundation is content—strategic, targeted and concise—that prospects can access across multiple platforms.

Trusted

No selling necessary. Being recognized as a trusted information source can advance relationships and keep you top-of-mind with key audiences.

Authority

Our core focus is helping professionals connect their content with people and opportunities. From planning to distribution, and from analytics to SEO, your content will project presence and authority.

Don't Delay
Our bottom line: make things happen for our clients.

You may have the best strategy, worthy objectives, and awesome plans in place, but if distractions delay execution, or worse, undermine its quality, you end up squandering time, money, and opportunity. A rule of thumb for executives, especially where content is concerned: If it is taking you longer than two or three hours to complete, it’s best to outsource it. That’s where we come in.

EXPERTISE AND SERVICES

Content Rules for Presentations

CONTENT PRODUCTION

Access to experienced writers is essential for marketing professionals.

Producing valuable content that engages your audience, in the necessary quantity, is a number one concern for marketers today. Not only do you need to break through the noise and clutter, you need production. We develop strategy—purpose, timing, distribution, and frequency—with objectivity and experience. And, our team of journalists, authors, and web copy specialists can deliver clever marketing copy as quickly as they can handle in-depth assignments—thought leadership articles, business books, and presentations are our specialty.

We help you map a course for the variety of content that will connect you with business opportunities and work with you to execute efficiently.  Please request our content portfolio for samples.

Content Editing for Law Firms

EDITING

Everyone needs an editor!

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” —Dr. Seuss.

Hiring a professional editor is a gift you give to readers. Having an editor on your team is good for you, too. Speedy turn around is our specialty. Get your thoughts on paper and hand them over to our editors who can do straight copy editing and more, such as optimizing for SEO, creating opening paragraphs that hook readers, finding appropriate reference links, and generally, dotting every i and crossing every t.

Law Firm Marketing Websites

WEBSITES

Corporate and social media

What purpose does a corporate web site serve? Are you trying to convey information to potential buyers of your services, to attract legal talent, or to differentiate from the competition? Will your web site function as a virtual reception desk, an experience database, or a lead generator? What kind of message do you want to send to clients, prospects, the media, your employees, or even your competition?

No matter where you are on the web—website, blog, social network, chat—your presence should have a purpose. You should know what you want to achieve—whom you are trying to inform and influence, what they need, and how exactly you’ll do it.

Call us to explore the benefits of our expertise in strategy, messaging, design, and technology.

DESIGN

Good design inspires engagement.

Design plays a big role in content strategy today. The need for visual storytelling, thanks to social media and mobile browsing, is forcing brands to up their content marketing game. And the better your designer understands core design principles and the psychology of your target audience, the better they can help you to connect with them.

We think we know quite a bit about your audience; how they think and how they like to get their information. We’ve completed dozens of content audits, analyzing, bounce rates, time on page, click-throughs, and on and on. Design matters. In all mediums, font, color, and shape can improve how your content is received. From slide decks to eZines and from websites to infographics, and even brochures, we’ve got you covered.

Content Book Publishing

PUBLISHING

Instantly convey expertise.

We know from experience that content such as a professionally written, edited and published book can breathe life into your brand, connect with clients, shift perception, and increase your business.

Jayne Navarre established EMPORION Press, a division of Jayne Navarre, Inc., because she had a strong commitment to the book publishing industry and a desire to give readers and authors more choices. She was looking to cover new territory often overlooked by traditional publishers and found subsidized publishing to be a perfect fit for both new and experienced authors who required professional quality and economy. Our publishing services give authors more for less with options to purchase short-runs at very low cost. Our authors have found they can afford to distribute their book length content to clients, both in print and digital, or offer them for sale at speaking engagements. Meanwhile, their books are also distributed through traditional channels to all book sellers via the world’s second largest distributer, Ingram.

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