Jayne Navarre
Founder and Executive VMO

Legal marketing and social media leader, technologist, and content marketing specialist, Jayne Navarre leads a team of brilliant writers and analysts at Jayne Navarre + Associates. In 2010 WEST published her groundbreaking book, Social.Lawyers: Transforming Business Development. She previously served as Marketing Director and CMO to several respected U.S. law firms and currently serves as a VMO to two international firms. She blogs at virtualmarketingofficer.com, where practical advice is always FREE. She lives in Key West, Florida, where loves playing tennis and spends most of her free time in the water, on the water, or around the water.


With 20 years’ service to the legal industry, including in-house business development and chief marketing officer roles, she understands and respects all that’s involved in marketing professional services.


She partners with her clients, scouting opportunities and preparing the ground for them to develop new business. As a Virtual Marketing Officer, Jayne is highly skilled at developing meaningful exposure for individuals and law firms to help them efficiently advance their brand reputation and produce viable business leads.


Fluent in messaging, design, and technology, Jayne adeptly handles the full spectrum of 21st century marketing disciplines, including multi-channel push, inbound, and social marketing. Her exclusive focus on the legal profession is a great help to law firms seeking to connect with their marketplace.

Jayne has shepherded lawyers and marketers through technology adoption from fax machines to email; from Rolodexes to client relationship management databases; from brochures to dynamic websites; and now, helping them adapt to social, mobile, print-on-demand, and digital content distribution platforms.

“Everything I do for my clients is embedded with the fundamentals of business and legal ethics, economy, and common sense. I have a nose for fresh ideas and cost saving execution. From social media placement, reputation management, policy development, and search-engine optimization; from copywriting, editing, and publishing; and to blog and website development, and more, I devote my personal attention to meeting client objectives.” – Jayne Navarre


Skilled at sorting and analyzing the hype, conflicting information and diverse opinion about social media for business communications, Jayne authored the ground-breaking book, social.lawyers: Transforming Business Development (WEST 2010), which demystifies the key concepts of social media as they merge with fundamental business development principles.

She frequently speaks to groups on digital business development and marketing. Past engagements include the American Bar Association, The Legal Marketing Association, The Association of Legal Administrators, The International Paralegal Management Association, international law firm alliances, information technology conferences, and many others.

Jayne is frequently published and quoted in law journals, news media, blogs, and other legal marketing publications. She has been blogging since 2008 and is the author of the Virtual Marketing Officer blog.

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Professional Involvement

Jayne served as an officer and international director of the Legal Marketing Association (LMA) from 2001 to 2008. There she was instrumental in developing policy, membership, two generations of the LMA International website, and the Association’s strategic technology plan. In 2008 she authored the first LMA white paper on social networking, “Humans Seek Connections | The case for online social networking for law firm marketing and business development.” Free download.

She is a member of the American Bar Association and serves as Communications Chair for the International Section, Law Practice Management Forum.

Community Involvement

In addition to her contributions to online communities including LinkedIn, Twitter, Facebook, and guest blogging for the ABA, she donates generously to The Wounded Warrior Project, The Alzheimer Association, Florida Keys SPCA, Bucks County Pennsylvania SPCA, and the Florida Highway Patrol Command Officers Association.


“Jayne’s tenure in legal marketing puts her in a very small exclusive club. She offers an experienced viewpoint mixed with current marketing strategies – a unique combination. If you are looking for ideas to grow your practice, she is the one to call.”  ~Vice President, Marketing at Healthx, Inc., Indianapolis, Indiana

“Jayne is my go-to person when it comes to legal marketing and new technology. She gets lawyers, technology and how to bring the two together for a product that actually has weight.”  ~Director of Marketing, California

“Jayne is a polished professional and a tireless worker. Her marketing ideas are fresh and creative, and she’s always accessible and willing to help — even lawyers like me, who tend to procrastinate on their marketing plans. Jayne’s enthusiasm and common sense have inspired me not only to try new methods of business development, but to think of the process in a whole new way — dynamic, thought-provoking, and perhaps most surprisingly, fun.” ~Partner, AmLaw 200 law firm

“Do not underestimate the benefits of engaging objective and timely outside marketing counsel for content development and distribution. Jayne gives my firm cutting-edge advice. She consistently exceeds our expectations.” ~ Global Managing Partner