Cypress LLP Website

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Description
When the managing partner contacted Jayne Navarre Associates for a refresh of their website*, he wanted only one thing: Make it “meaningful.” Our team went to work developing a web strategy that included an inventive way to move visitors easily through the site and offer multiple ways for them to get to specific information if they so desired. *(We developed this site in 2012 as its second generation. It has since been redesigned by another company in 2017.)
Client

Cypress, LLP is an innovative law firm in Los Angeles that focuses on two things: Providing IP-focused litigation and business services to emerging and high growth companies and individuals in the technology and entertainment industries; and Helping entrepreneurs buy, sell, finance and run private companies.

Tasks

Collaborating with the agency assigned to create the firm’s visual identity, our team went to work on establishing the user interface and navigation, ensuring that visitors were able to get to “meaningful” content with the fewest clicks. Along with the development, our team wrote headlines, practice group and bio content, and managed the project to completion, assisting for a few months after launch, before handing all management over to the firm.

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