WEB

The Information Superhighway

The web, or world wide web as it was first called, staked its flag nearly three decades ago when British engineer and scientist Tim Berners-Lee launched the world’s first website, running on a NeXT computer at CERN (the European Organization for Nuclear Research) in Switzerland. The website was just a few sentences, but it “established vital first principles still essential to the web as it exists today: the notion of hyperlinks that reimagined documents (and eventually any form of media) as nonlinear texts, and the ability for anyone, anywhere in the world, to peruse that content by way of a browser: a piece of software that cohered to universal formatting standards.” Reference: Time.com.

Prior to the commercialization of the internet, the underlying technology—wide area networking—was first used in science laboratories (the 1950s), then the U.S. Department of Defense (1960s), and later expanded to universities (70’s and 80’s).

By 1993, increasing amounts of data transmitted at higher and higher speeds over fiber optic networks initiated the internet’s takeover of the global communication landscape. In April 1993 CERN made the World Wide Web available on a royalty-free basis, changing our world forever, and particularly how businesses went to market.

By 2000, the internet represented 51 percent of the information flow. In 2007, it represented more than 97 percent of the telecommunicated information. Today the internet hosts ever greater amounts of online information, commerce, entertainment, and social networking. Frankly, where would we be without it?

And that’s where we come in.

Web Strategy

Planning

Large, medium, or small, a website project requires a lot of planning. Since you probably have a website, we will look at your traffic, visitor behavior, and other helpful bits of information to help you define your objectives. A website redesign is not just your money; it’s your time and ultimately, a tool to grow your business.

Substance

One thing, one very big thing, we’ve learned, thanks to decades of experience, is that branding and development are “oversold.” It’s not called the information superhighway because it is littered with pretty websites. Vistors to your website want substance. Content should not be an afterthought.

Value

We are not a website development agency. We are law firm marketers with content, design, user interface, coding, optimization, and server security skills. We value collaboration, responsiveness, cost awareness, and quality. Each project is different. Our clients deserve our best. 

Execution

Search Optimization

Since its arrival in 1998, Google has become synonymous with the notion of researching anything. You don’t “look up something online,” you “Google” it. Google is the web’s most pervasive search tool, accounting for 97 percent of the mobile search engine market and 79 percent of desktop search engine use, according to recent data.

We won’t claim to get your pages to the top of search results. We don’t claim to be search engine marketing specialists. But we do know a thing or two. We know our way around analytics, and we know how to interpret the data. We know how to coax out your objectives, and we know how to set measurable goals.

We take a holistic approach to your web performance and can guide your efforts towards best practices for effective optimization. Let us do the heavy lifting, while you rest assured.

Web Development

Our development niche is building small and mid-sized websites, complex or simple. We take your plan and bring it to life. The details are off your desk.

We set realistic timelines and affordable pricing.

We ensure functionality, speed, and security. We’re practical, not fancy. What our clients say they like most is our responsiveness. They know they can pick up the phone, send us an email or text and get a speedy answer to any question or request.

We offer prompt, courteous service and solutions. Special requests? No problem. That’s it. No drama. Just old-fashioned service and a quality outcome.

Hosting and Maintenance

We are a full-service agency for clients who need website hosting and maintenance support. We strive to go above and beyond in every regard. Although this is not our core offering, we have the experience and expertise to ensure that your website is monitored and secured to industry standards.

Selected Work

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