What is marketing and business development?

Unlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The map includes three

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How general counsel evaluates law firms

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million;

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The business side of social networking

Social networking can boost business development efforts. But first you must educate the members of your organization about appropriate usage, rules for professional conduct in digital communications, and how to avoid client

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