What is marketing and business development?

Unlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The map includes three

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Five strategies for content marketing in the law firm

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. ~BILL GATES, January 3, 1996. Content—news, information, entertainment—is finally

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How general counsel evaluates law firms

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million;

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The social media debate for law firms

Social Media: It’s debatable. The debate over whether or not law firms and lawyers should use social media is over—thank you very much. In fact, gains in adoption of the

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