Category: Jayne Navarre Associates Blog
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Meet my new lawyer. It’s a chat bot, aka, an artificial intelligence system. It’s smart, free, and gets the job done. Although it won’t be putting lawyers out of a job any time soon—that’s not its purpose—it may make their lives, and their clients’ lives, easier. Just yesterday I was putting the finishing touches on…
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Law firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was in—a majority followed. Law firm marketers got busy setting up a firm presence on Facebook and Twitter—featuring Super Lawyers, seminars, and seasons’ greetings. Those with greater resources launched firm branded blogs…
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There has a been a lot of chatter among us legal marketers regarding the “exclusive social network” that was just launched byChambers and Partners—ChambersConnect. This past week, lawyers flooded our inboxes asking for guidance after receiving their “personal invitation” to join the new network, which promises to be populated with “the world’s leading lawyers” and senior executives…
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In 2007, George Steinbrenner, the legendary New York Yankees’ owner, re-signed Roger Clemens, who was near the end of his distinguished, albeit controversial, career, with a precedent setting $28 million contract. Although Clemens was one of the most dominant pitchers in major league baseball history, critics considered the move reckless. Not only was Clemens going…
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Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law firms have begun competing on price—adopting alternative fee structures. I can’t help but wonder if law firms aren’t falling into the value box defined by theircompetitorsinstead of theirclients? Is…
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People do business with people they know, like and trust. You can’t afford to be anonymous! Hiding behind an info@yourdomain.com email address is a total non-starter—a black hole. Using this impersonal email address for gathering leads you have strategically planned for—on your website, blog, eNewsletter, or any other digital property—could be sabotaging your efforts. You could be losing…
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> Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.~BILL GATES, January 3, 1996. Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.~BILL GATES, January 3, 1996. Content—news, information,…
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The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million;BJ’s Wholesale Club: 9 million. These numbers represent significant revenue for the hundreds of law firms that serve them, so it was no surprise that the general…