Content
No marketing tactic can compete with content that helps clients advance their business interests
Content Strategy
The majority of the information you produce for marketing purposes must address the needs and interests of others. With new channels to reach your audience, clients, prospects, referral sources, and friends, providing quality content—strategic, targeted and concise—is now essential to business development programs.
Content Authority
No selling necessary. Being recognized as a trusted information source can advance relationships and keep you top-of-mind with key audiences. From planning and writing to SEO and distribution, we make your content project presence and authority. We produce content that connects you with people and opportunities.
Core Services
Writing
Access to experienced writers is essential for marketing professionals and lawyers. Producing timely and meaningful content is a top priority. But if it doesn’t come easy, you should consider outsourcing.
While distribution is rarely a problem, crafting content that readers want to read is a challenge. From establishing a firm-wide style guide to polishing a web bio or feature article, we supplement in-house resources. Our team of web copy specialists, journalists, and authors are multifaceted. One project requires clever brand messaging while another may be a substantive article that needs detailed treatment.
Our team members have worked with lawyers for over 20 years or are lawyers, themselves. Our individual portfolios include feature articles, annual reports, full-length business books, presentation decks, executive briefs, proposals, directory submissions, infographics, press releases, blog posts, bios, practice descriptions, video scripts, speeches, and, really, anything that involves words.
Editing
Everyone needs an editor! Hiring a professional editor is a gift you give to readers. Having an editor look at your work is good for you, too. Writing well is an art. The sharp eye and experience of a keen editor can help. Many times, the content we edit is in very rough form. Other times, clients will ask us to do the first draft and hand it over to them. In either case, we develop or polish that opening paragraph that will hook readers—we find the best lead and put it up front. We write titles that work for both readers and search optimization, and we always do a thorough copy edit—dotting every i and crossing every t.
Web Copy
No matter where you (or your law firm) are found on the web, your presence should have a purpose. You should know who you want to influence—their interests, needs, and appetite for information—and the action you want them to take.
Too often, law firms will spend a ton of money on a design concept, yet treat the more important means to communicate with website visitors as an afterthought—really strong words that readers want to read. No doubt design plays a big role in content strategy, but it is just the window dressing for the main event—your words. We can help you close that disconnect between boring and meaningful, professional, interesting, powerful, and effective.
Book Publishing
Instantly convey expertise with a well-written and professionally edited, designed, and published book. A book can breathe life into your brand, shift perceptions, help you connect with clients, and increase your business. We know first hand because we’ve written, edited, or published books for lawyers and have seen their success.
Visit our Publishing section to learn more about EMPORION Press and our published authors.