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About Us - Jayne Navarre Associates
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Marketing leadership and execution delivered virtually everywhere

About Us

Our Model

We are a business model built for your success when you need flexible support for your projects and goals. We offer targeted, meaningful, qualified law firm marketing expertise, specializing in web presence, reach, and content development.

Our Commitment

Our team is committed to your success. Whatever it takes to meet your objectives. We answer your emails, pick up the phone, and finish what we start. No drama. One-hundred percent professional.

Our Value

We think our team’s experience and talent is priceless, but it doesn’t supersede your budget. We offer hourly and flat fee rates. We strive to meet your requirements while delivering great value. 

Our Core Team


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Jayne Navarre

Jayne has been partnering with law firms for over 20 years preparing the ground for business development; first as an in-house marketing director, and for the past 10 years as a Virtual Marketing Officer. Jayne is highly skilled at developing meaningful exposure for law firms to help them advance their brand and produce viable business leads. Fluent in communications strategy and design and writing and editing, she adeptly handles the spectrum of 21st-century marketing disciplines. Her exclusive focus on the legal profession is a great help to law firms seeking to define, attract, and connect with their audiences. She is honest, responsive, and creative, leading a virtual team of professionals, who work diligently to meet client objectives. Visit her blog VirtualMarketingOfficer.com

Alek Spa

Alek takes your vision, designs, and words, and brings them to life on the web, working a variety of platforms and tools to ensure functionality, speed, and security. An expert at database programming, custom code, and styling, he is also our go-to problem solver and troubleshooter. He’s lightning fast and he’s good. Always there for our clients, offering prompt, courteous service and solutions. Special requests? No problem. Alek can tackle them. Web host problems? No problem. He’s the expert you need. 

Rick Skwiot

Rick has logged over 30 years as a copywriter, journalist, feature writer, and novelist. Over the past 12 years, he has developed brand and positioning statements, tag-lines, and search friendly website copy for dozens of professional services firms. He is an accomplished editor, having edited hundreds of pages of web copy, articles, books, and features for our clients. A gifted storyteller and interviewer, his skills are highly sought after by our clients, ably taking their words and making them into stories that people want to read. To see a full complement of his work, visit Rick Skwiot’s author site…

Brian Eckert

Brian Eckert is a passionate wordsmith and experienced copywriter. His work for our team includes practice descriptions, attorney bios, and blog posts. His copy is crisp, targeted, and reader-friendly. Check out his portfolio here.

Our Clients

Global Managing Partner, Miami, Florida

“Do not underestimate the benefits of engaging objective and timely outside marketing counsel for law firm marketing expertise. Jayne gives my firm cutting-edge advice. She consistently exceeds our expectations.”

Marketing Director, Los Angeles, California

“Jayne is my go-to person when it comes to legal marketing and new technology. She gets lawyers, technology and how to bring the two together for a product that actually has weight.”

Partner, AmLaw 100 Firm

“Jayne is a polished professional and a tireless worker. Her marketing ideas are fresh and creative, and she’s always accessible and willing to help — even lawyers like me, who tend to procrastinate on their marketing plans.”