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Tag: Marketing

  • What is marketing and business development?

    Unlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The map includes three disciplines – marketing, business development and client development. These three disciplines are separate, yet inter-dependent in the sales cycle. The slide deck below explains the difference.…

  • Five content marketing strategies for your law firm

    > Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.~BILL GATES, January 3, 1996. Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.~BILL GATES, January 3, 1996. Content—news, information,…

  • How general counsel evaluates law firms

    The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action); Wal-Mart: 315 million;BJ’s Wholesale Club: 9 million. These numbers represent significant revenue for the hundreds of law firms that serve them, so it was no surprise that the general…

  • The social media debate for law firms

    Social Media: It’s debatable. The debate over whether or not law firms and lawyers should use social media is over—thank you very much. In fact, gains in adoption of the medium are making social business an imperative for everyone from Main Street to Madison Avenue. However, we’re not at the pinnacle yet: There still remains…