The social media debate for law firms

Social Media: It’s debatable.

The debate over whether or not law firms and lawyers should use social media is over—thank you very much. In fact, gains in adoption of the medium are making social business an imperative for everyone from Main Street to Madison Avenue. However, we’re not at the pinnacle yet: There still remains a struggle for and debate over issues—enough to fill a newsstand—such as scaling, resources, data, ownership, leadership, risks, rewards, and on and on. How do law firms stack up in some of these debates? Let’s take a look.

Finding Return on Investment

The debate

Social media can be approached scientifically to capture ROI, which is measured by traffic, links, leads, and client conversion rates.


There is not now, nor will there ever be a direct return on investment any more than one can point to the monetary return of a display ad, brochure, or press release.

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Originally published by Bloomberg Finance L.P. in 2013. Reprinted with permission.

This document and any discussions set forth herein are for informational purposes only, and should not be construed as legal advice, which has to be addressed to particular facts and circumstances involved in any given situation. Review or use of the document and any discussions does not create an attorney-client relationship with the author or publisher. To the extent that this document may contain suggested provisions, they will require modification to suit a particular transaction, jurisdiction or situation. Please consult with an attorney with the appropriate level of experience if you have any questions. Any tax information contained in the document or discussions is not intended to be used, and cannot be used, for purposes of avoiding penalties imposed under the United States Internal Revenue Code. Any opinions expressed are those of the author. Bloomberg Finance L.P. and its affiliated entities do not take responsibility for the content in this document or discussions and do not make any representation or warranty as to their completeness or accuracy.

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