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Tag: Social Media

  • Is Your Law Firm’s Social Media Worth It?

    Is Your Law Firm’s Social Media Worth It?

    Law firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was in—a majority followed. Law firm marketers got busy setting up a firm presence on Facebook and Twitter—featuring Super Lawyers, seminars, and seasons’ greetings. Those with greater resources launched firm branded blogs…

  • The social media debate for law firms

    Social Media: It’s debatable. The debate over whether or not law firms and lawyers should use social media is over—thank you very much. In fact, gains in adoption of the medium are making social business an imperative for everyone from Main Street to Madison Avenue. However, we’re not at the pinnacle yet: There still remains…

  • Everyone has a brand: Ignore it at your own peril

    Branding Yourself Online ByJayne Navarreand David Freeman First published byLaw Practice Magazine,  January 2009 The art of being top of mind with your target market boils down to being memorable. But you can’t be memorable if you’re not doing anything to get noticed by those who seek your skills. One of the best routes to…

  • The business side of social networking

    Social networking can boost business development efforts. But first you must educate the members of your organization about appropriate usage, rules for professional conduct in digital communications, and how to avoid client conflicts. Where are we today? A lot of lawyers are still on the ledge about the “safety” of social networking. For lawyers on the ledge,…