Everyone has a brand: Ignore it at your own peril

Branding Yourself Online

By Jayne Navarre and David Freeman

First published by Law Practice Magazine,  January 2009

The art of being top of mind with your target market boils down to being memorable. But you can’t be memorable if you’re not doing anything to get noticed by those who seek your skills. One of the best routes to getting noticed these days is by creatively cultivating a personal brand on the Web. Over the past several years, there has been an explosion of ways lawyers can use the Internet to build a personal brand and keep that brand in front of those they seek to influence. Here’s some advice on how to navigate this often-confusing world of new tools.

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