Business Development Archives - Jayne Navarre Associates

What is marketing and business development?

January 23, 2016/Jayne Navarre

Unlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The...

How general counsel evaluates law firms

Jayne Navarre Associates Blog

June 12, 2015/Jayne Navarre

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action);...

The business side of social networking

Jayne Navarre Associates Blog

January 27, 2013/Jayne Navarre

Social networking can boost business development efforts. But first you must educate the members of your organization about appropriate usage, rules for professional conduct in digital communications, and...

What is marketing and business development?

How general counsel evaluates law firms

The business side of social networking

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