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Hello, I am your new lawyer. I’m a chat bot. I will review your legal contract, for free.

Jayne Navarre Associates Blog
August 7, 2017/jnadmin
Meet my new lawyer. It’s a chat bot, aka, an artificial intelligence system. It’s smart, free, and gets the job done. Although it won’t be putting lawyers...
 
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Is Your Law Firm’s Social Media Worth It?

Jayne Navarre Associates Blog
August 1, 2017/jnadmin
Law firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was in—a majority followed....
 
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Did you get your invitation to ChambersConnect?

Jayne Navarre Associates Blog
December 21, 2016/jnadmin
There has a been a lot of chatter among us legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect. This past week,...
 
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What Steinbrenner Can Teach Law Firms About Marketing Budgets

Jayne Navarre Associates Blog
March 28, 2016/Jayne Navarre
  In 2007, George Steinbrenner, the legendary New York Yankees’ owner, re-signed Roger Clemens, who was near the end of his distinguished, albeit controversial, career, with a precedent...
 
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Take one simple step to differentiate your law firm marketing

Jayne Navarre Associates Blog
March 24, 2016/Jayne Navarre
Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law...
 
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Your email address may be sabotaging your business prospects

Jayne Navarre Associates Blog
March 11, 2016/Jayne Navarre
People do business with people they know, like and trust. You can't afford to be anonymous! Hiding behind an info@yourdomain.com email address is a total non-starter—a black hole. Using...
 
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What is marketing and business development?

Jayne Navarre Associates Blog
January 23, 2016/Jayne Navarre
Unlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The...
 
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Repurpose your presentation for publishing on SlideShare

Jayne Navarre Associates Blog
January 21, 2016/Jayne Navarre
SlideShare.net (a LinkedIn partner) makes it really easy to double down on that live presentation or webinar slide deck that you spent hours developing. In some cases,...
 
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Five content marketing strategies for your law firm

Jayne Navarre Associates Blog
June 14, 2015/Jayne Navarre
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. ~BILL GATES, January 3, 1996. Content—news, information,...
 
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How general counsel evaluates law firms

Jayne Navarre Associates Blog
June 12, 2015/Jayne Navarre
The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action);...
 
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