Jayne Navarre Associates Blog Archives - Jayne Navarre Associates

Hello, I am your new lawyer. I’m a chat bot. I will review your legal contract, for free.

August 7, 2017/jnadmin

Meet my new lawyer. It’s a chat bot, aka, an artificial intelligence system. It’s smart, free, and gets the job done. Although it won’t be putting lawyers...

Is Your Law Firm’s Social Media Worth It?

Jayne Navarre Associates Blog

August 1, 2017/jnadmin

Law firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was in—a majority followed....

Did you get your invitation to ChambersConnect?

Jayne Navarre Associates Blog

December 21, 2016/jnadmin

There has a been a lot of chatter among us legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect. This past week,...

What Steinbrenner Can Teach Law Firms About Marketing Budgets

Jayne Navarre Associates Blog

March 28, 2016/Jayne Navarre

In 2007, George Steinbrenner, the legendary New York Yankees’ owner, re-signed Roger Clemens, who was near the end of his distinguished, albeit controversial, career, with a precedent...

Take one simple step to differentiate your law firm marketing

Jayne Navarre Associates Blog

March 24, 2016/Jayne Navarre

Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law...

Your email address may be sabotaging your business prospects

Jayne Navarre Associates Blog

March 11, 2016/Jayne Navarre

People do business with people they know, like and trust. You can't afford to be anonymous! Hiding behind an info@yourdomain.com email address is a total non-starter—a black hole. Using...

What is marketing and business development?

Jayne Navarre Associates Blog

January 23, 2016/Jayne Navarre

Unlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The...

Repurpose your presentation for publishing on SlideShare

Jayne Navarre Associates Blog

January 21, 2016/Jayne Navarre

SlideShare.net (a LinkedIn partner) makes it really easy to double down on that live presentation or webinar slide deck that you spent hours developing. In some cases,...

Five content marketing strategies for your law firm

Jayne Navarre Associates Blog

June 14, 2015/Jayne Navarre

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. ~BILL GATES, January 3, 1996. Content—news, information,...

How general counsel evaluates law firms

Jayne Navarre Associates Blog

June 12, 2015/Jayne Navarre

The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action);...

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