The Information Super-Highway
The web, or world wide web as it was first called, staked its flag nearly three decades ago when British engineer and scientist Tim Berners-Lee launched the world’s first website, running on a NeXT computer at CERN (the European Organization for Nuclear Research) in Switzerland. The website was just a few sentences, but it “established vital first principles still essential to the web as it exists today: the notion of hyperlinks that reimagined documents (and eventually any form of media) as nonlinear texts, and the ability for anyone, anywhere in the world, to peruse that content by way of a browser: a piece of software that cohered to universal formatting standards.” Reference: Time.com.
Prior to the commercialization of the internet, the underlying technology—wide area networking—was first used in science laboratories (the 1950s), then the U.S. Department of Defense (1960s), and later expanded to universities (70’s and 80’s).
By 1993, increasing amounts of data transmitted at higher and higher speeds over fiber optic networks initiated the internet’s takeover of the global communication landscape. In April 1993 CERN made the World Wide Web available on a royalty-free basis, changing our world forever, and particularly how businesses went to market.
By 2000, the internet represented 51 percent of the information flow. In 2007, it represented more than 97 percent of the telecommunicated information. Today the internet hosts ever greater amounts of online information, commerce, entertainment, and social networking. Frankly, where would we be without it?
And that’s where we come in.
Web Strategy
Planning
Substance
One thing, one very big thing, we’ve learned, thanks to decades of experience, is that branding and development are “oversold.” It’s not called the information superhighway because it is littered with pretty websites. Vistors to your website want substance. Content should not be an afterthought.
Value
We are not a website development agency. We are law firm marketers with strategic content, design, user interface, coding, optimization, and server security skills. We value collaboration, responsiveness, cost awareness, and quality. Each project is different. Our clients deserve our best.
Execution
Search Optimization
We won’t claim to get your pages to the top of organic search results. But we do know a thing or two about how to IMPROVE your visibility and reach. We know our way around analytics, and we know how to interpret the data for practical application. We know how to coax out your objectives, set measurable goals, and build conversion tactics into your site.
We take a holistic approach to your web performance and can guide your efforts towards best practices for effective organic optimization. Let us do the heavy lifting, while you rest assured.
Web Development
Our development niche is building small and mid-sized websites, complex or simple. We take your desires, ideas, and budget and bring your site to fruition. The details are off your desk, but we keep you up to date all the way. Your level of involvement is totally up to you.
We set realistic timelines and affordable pricing.
We ensure functionality, speed, and security. We’re practical, not fancy. What our clients say they like most is our responsiveness. They know they can pick up the phone, send us an email or text, and get a speedy answer to any question, request, or emergency.
We offer prompt, courteous service and solutions. Special requests? No problem. That’s it. No drama. Just old-fashioned service and a quality product.
Hosting and Maintenance
Paid Search Campaigns
Paid search campaigns aren’t for every law firm (or lawyer, if that be the case), but we offer up loads of options, strategies, and experience to help you determine why it might be right or wrong for you or your law or consulting firm.
We welcome your inquiry and offer a no-cost consultation to anyone interested in exploring the power of paid search advertising, including running ads on social media. We promise you won’t get a hard-sell pitch, like many paid search agencies. Our only interest, honestly, is to help you identify the marketing tactics that will work for your unique situation and your budget. If paid search turns out to be one of them, well great. If not, at least you know you’re not missing something. Now for the background…
The reasons many pay per click or conversion campaigns fail to fulfill their promise are many. The most common reasons are lack of strategy and attention to detail. That’s where we can help.
Setting up paid search campaigns is never a “once-and-done” project. Unfortunately, for do-it-yourselfers, they are extremely time consuming, in addition to being costly if you don’t pay daily or weekly attention to monitoring results, adding negative keywords, and tweaking bidding strategies, ads, and audiences on a regular basis. In other words, paid advertising campaigns are complex and require serious baby-sitting duties—and expertise. Fortunately, when handled appropriately, the returns can be seriously terrific.
Also, we’ve been on the client side. We’ve seen how other agencies, including cable and phone company PPC operations, work. We’ve looked at the superficial “results.” The ones that make it look like things are happening, but they really are not. That is not us. We are adept at translating campaign performance into practical knowledge and will tell you whether it’s working or not.
We never promise out-of-this-world returns. But we do promise to help you get the best, down-to-earth returns for your investment. Contact us for your free consultation.
Selected Work
