Feature Writing
Marketing Your Law FirmManufacturing Leadership JournalWhen a large industry group at a prominent law firm wanted to expand their presence, they contracted to develop a series of eight, feature articles...
Writing and Publishing
Marketing Your Law FirmGringos' GuidesMonty & Ramirez LLP is a Houston law firm focused on the representation of public and private-sector employers in matters involving employment, labor, and immigration compliance...
Infographic
Marketing Your Law FirmAs head of Greenberg Glusker’s Cyber Security Practice, Timothy Toohey works to ensure that his clients’ proprietary, personal, customer and employee information, and other sensitive data is...
What Steinbrenner Can Teach Law Firms About Marketing Budgets
Jayne Navarre Associates Blog
In 2007, George Steinbrenner, the legendary New York Yankees’ owner, re-signed Roger Clemens, who was near the end of his distinguished, albeit controversial, career, with a precedent...
Take one simple step to differentiate your law firm marketing
Jayne Navarre Associates BlogWord is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law...
Your email address may be sabotaging your business prospects
Jayne Navarre Associates BlogPeople do business with people they know, like and trust.
You can't afford to be anonymous! Hiding behind an info@yourdomain.com email address is a total non-starter—a black hole. Using...
What is marketing and business development?
Jayne Navarre Associates BlogUnlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The...
Repurpose your presentation for publishing on SlideShare
Jayne Navarre Associates BlogSlideShare.net (a LinkedIn partner) makes it really easy to double down on that live presentation or webinar slide deck that you spent hours developing. In some cases,...
Five content marketing strategies for your law firm
Jayne Navarre Associates BlogContent is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. ~BILL GATES, January 3, 1996.
Content—news, information,...
How general counsel evaluates law firms
Jayne Navarre Associates BlogThe joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12 million (excluding an SEC action);...