Writing and Publishing
Marketing Your Law FirmGringos' GuidesMonty & Ramirez LLP is a Houston law firm focused on the representation of public and private-sector employers in matters involving employment, labor, and immigration compliance...
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Marketing Your Law FirmAs head of Greenberg Glusker’s Cyber Security Practice, Timothy Toohey works to ensure that his clients’ proprietary, personal, customer and employee information, and other sensitive data is...
Hello, I am your new lawyer. I’m a chat bot. I will review your legal contract, for free.
Jayne Navarre Associates BlogMeet my new lawyer. It’s a chat bot, aka, an artificial intelligence system. It’s smart, free, and gets the job done. Although it won’t be putting lawyers...
Is Your Law Firm’s Social Media Worth It?
Jayne Navarre Associates BlogLaw firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was in—a majority followed....
Did you get your invitation to ChambersConnect?
Jayne Navarre Associates BlogThere has a been a lot of chatter among us legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect. This past week,...
What Steinbrenner Can Teach Law Firms About Marketing Budgets
Jayne Navarre Associates Blog
In 2007, George Steinbrenner, the legendary New York Yankees’ owner, re-signed Roger Clemens, who was near the end of his distinguished, albeit controversial, career, with a precedent...
Take one simple step to differentiate your law firm marketing
Jayne Navarre Associates BlogWord is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law...
Your email address may be sabotaging your business prospects
Jayne Navarre Associates BlogPeople do business with people they know, like and trust.
You can't afford to be anonymous! Hiding behind an info@yourdomain.com email address is a total non-starter—a black hole. Using...
What is marketing and business development?
Jayne Navarre Associates BlogUnlike the sales cycle for consumer products, purchasers of legal services often have a higher level of involvement and the process is longer. Luckily we do have a fairly clear map. The...
Repurpose your presentation for publishing on SlideShare
Jayne Navarre Associates BlogSlideShare.net (a LinkedIn partner) makes it really easy to double down on that live presentation or webinar slide deck that you spent hours developing. In some cases,...
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